ASMR viewers name their favourite ASMR Artists & Styles!
Ever wondered who, why and how people are watching ASMR videos?
If you are a content creator or you watch ASMR content you need to know this information. We sourced information from almost 1,000 ASMR viewers and answering nearly 9,000 questions!
Our 2023 ASMR will also show you where and when people watch ASMR content, how often, how long & which devices they use.
And possibly introduce you to new ASMRrtists and ASMR Styles you never knew existed! Marble ASMR anyone?
Quick ASMR User Profile if you only have a few seconds! (TLDR)
Based on the answers provided from our Survey here is the profile of a typical ASMR viewer.
They use their cell/mobile phone to view Medical ASMR content from ASMR August and watch to sleep at bedtime!
They have been watching ASMR videos for more than 1 year and watch daily for over 15 minutes checking out 2 videos per session.
Quick link: What is ASMR?
Download our 7 ASMR Hot Takes pdf
ASMR Results and Insights
Q1. Favourite types of ASMR?
We asked what were people’s favourite type of ASMR.
We had over 40 different types of ASMR listed as answers. That’s a lot of ASMR!
Medical ASMR was the most popular type of ASMR
The top five ASMR types were:
Medical ASMR 25%
Roleplay ASMR 20%
Unintentional ASMR 19%
Personal Attention 15%
Whisper 5%
Other types of ASMR
Of the 40 different types of ASMR submitted there were some unusual ones.
These included: Hair play, Light, Typing, Reiki, Marbles, Show & Tell, Soft Spoken, Crystals, Crinkles, Glove Sounds, Educational and Fast.
So if you are creating content have a think about utilising some of these.
Or check them out if you are looking for new types of ASMR.
Q2. Which is your favourite ASMR Artist or Channel?
We knew we were going to get quite a lot of ‘other’ responses to this question. But even so we were amazed that there were over 160 different ASMR artists submitted as favourites.
ASMR August was the most popular ASMRtist in our survey
The top five ASMR Artists were:
ASMR August 17% *
Gentle Whispering ASMR 9%
Gibi 5%
ASMR Beauty 5%
Chili b ASMR 4%
Other ASMR Artists
Over 75% of people chose the ‘other’ option separately from the list provided. Over 160 other ASMR artists chosen.
The vast majority, over 90% were based in the US, UK an Asia. Over 98% were female. Where are all the male ASMR artists? Only SRP ASMR made our top ten most popular ASMR Artists!
Other artists named as favourites included:
Latte ASMR , Lizi ASMR, Semide, Be Brave Be You, Moonlight Cottage ASMR, Ephemeral Rift, SouthernASMRSounds, SRP ASMR, Sophie Michelle ASMR, White Rabbit ASMR, ASMR Twix, Whisper Audios and KatieASMR.
*asmr august was one of a few ASMR Artists to feature the survey on her community channel so this may have resulted in many of her followers naming her as their favourite ASMR Artist
Note to other ASMR creators. If you want to raise awareness of your channel share our next survey with your community!
Q3. How do you watch ASMR videos?
This wasn’t really a surprise with the majority of folks, 85%, watching ASMR content on their cell/ mobile phones.
I thought tablet use may have been a bit higher percentage wise.
85% cell/mobile
7% laptop
3% tablet
Other devices used to watch ASMR Content
Other devices people used to watch ASMR video content were Desktop PC (2% ) or TV (1%).
We had a couple of folks mention watching via VR headset for a more immersive sound experience.
Q4. How often do you watch ASMR content?
In terms of how often people watch ASMR content almost two thirds said daily. And most of the remainder watched a few times a week.
Daily 63%
A few times a week 33%
Once a week 2%
More info on how often folks watch ASMR
Some people commented that they come back occasionally to see how their favourite artist is doing. Others said if they felt the need to help with anxiety or needed a trigger.
Q5. How long is each session?
When asked how long each ASMR ‘session’ was over 80% said from 15 minutes to 1 hour.
14% of respondents said they watch for more than 1 hour. And only 4% watched for less than 15 minutes.
30 minutes to 1 hour watched by 41%
15 to 30 minutes watched by 40%
Longer than one hour watched by 14%
More details on length of ASMR session
If you are creating content it interesting to see that the majority of folks will watch for up to an hour.
Q6. How many videos do you watch in each session?
And following on from the fact that most people watch for at least an hour most folks (74%) also watch 2 or more videos in each session.
A fairly high percentage, 34%, also watch more than 3 videos per session.
And 2% watch more than 10!
Thoughts on ASMR Sessions
What isn’t clear (probably should have clarified this in the question) is whether videos were watched in full.
I suspect not. I tend to skip through videos looking for the next trigger. Depends if the video is new or not as well.
Q7. What time of day do you watch ASMR content?
Again no surprise that the majority of people watch content at bed time (58%), evening (7%) or a mix of both of these (32%).
Further Information
Very few people tend to watch ASMR content in the morning or afternoon.
So in terms of when to publish your content think about your users and what time is it in their location in order to maximise the newness of your video.
Q8. Why do you watch ASMR Videos?
Most folks will watch ASMR content to Sleep (27%), Relax (23%) and De stress (6%). With a large percentage, 39%, doing a mix of these.
I suppose there is a crossover between relaxing and de-stressing.
I am surprised that ‘Entertainment’ wasn’t higher in populrity.
More reasons why people watch ASMR content
Other reasons people gave (3%) include background noise and in order to reduce PTSD and Anxiety. And some for educational purposes for children.
Q9. How long have you been watching ASMR videos?
I wasn’t sure what the results would look like or this question.
I have been watching ASMR videos for about 10 years but wasn’t sure if there were more like me. Of course there were – 14%!
So 41% of folks have been watching for more than a year, 35% for more than 5 years.
More Insights on how long people have been watching ASMR
What was slightly surprising was that only 3% have been watching for less than 6 months. Does this mean fewer people are beginning to watch ASMR content?
Probably something we can have a look at in our next survey mid 2023.
ASMR Survey 2023 Methodology & Sources
This survey was conducted between 1 December 2022 and 8th January 2023.
There were 970 people who took part in the survey – thanks if you were one of them!
We asked 9 questions (see above) and some of these had options to give unique answers.
Out of the 8,730 individual questions that could be answered only 0.6% (50) were skipped. Which is pretty amazing.
Sources of participants included asmrliving.com, Reddit ASMR Community & Surveys, YouTube Community, Instagram
This is not a statistically weighted survey – but is a collection of responses from those who chose to answer.
Why did we conduct this Survey?
We like Stats. And data. And couldn’t find any up to date information on who was watching ASMR content and why.
And we wanted to get this information from people we knew were actually watching ASMR content.
So we went direct to the source and asked the questions we thought would help give us a better understanding of ASMR user behaviour.
Our next Survey – what do you want to know?
This was our first survey so we know there are things we could do better.
Let us know what you would be interested in finding out from our next survey in the Summer using the comments below!
